Presumptive Design is for people “inventing” the future: future products, services, companies, strategies, and policies.

It is a design research method that reduces risk by quickly identifying key customer delights (and objections!) to your desired future outcome.

The method is fast: it shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences’ key needs.

How it works

Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users’ problem space, informing your business strategy, your project’s early stage definition, and your innovation pipeline.

What it is

Presumptive Design is a twist on the usual user-centered-design approach. Rather than starting your design process with a research effort, Presumptive Design begins by crafting artifacts.

Learn more

Contact us to learn how to apply the method within your organization.