Announcement Date: January 1, 2011
How to enter a mature market (serial protocol analysis) owned by an entrenched competitor?
Business Challenge
How to enter a mature market (serial protocol analysis) owned by an entrenched competitor?
The competitor’s UX, considered industry-standard, was not capable of handling the latest emerging hi-speed serial protocol (PCIE3)
Our system was the most accurate and least invasive of any on the planet, but its user experience was awful.
Our accuracy forced engineers to look at 1GB data captures practically one bit at a time.
The business believed with our superior hardware and an improved UX, we could take significant market share from the competition. The only question was, “How?”
Result
We designed an information visualization offering multiple views into the same data acquisition.
This approach offered validation engineers a variety of ways to view the problem, without risking another data capture.
For example, the summary display (shown here), renders five separate views, all linked together in a “zoomable” interface.
One revolutionary approach was a “bird’s eye view” (shown below): in a 100 pixel-wide container, five separate visualizations quickly show the debug engineer important attributes of the acquired data.
Equally revolutionary was the front panel itself (shown below) and its configuration screen. Our design shifted the task from pure configuration to debug + configuration, a close alignment to how the engineers really worked.
Process
Creating a new instrument class (protocol analyzer) took over four years to complete.
With each release we pushed the envelope for the user experience, beginning with setup, moving to aggregate statistical analysis and ultimately providing interactive visualizations
All along the way we worked with users, establishing an intimate relationship as they tried our intermediate releases and offered feedback.