For over 20 years I have applied my design talents to a wide range of challenges:
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writing a book on a leading-edge design-research tool
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building a UX team in IT
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crafting a five year product vision
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revitalizing an esoteric test-and-measurement instrument
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addressing disaster planning and
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developing new businesses
Business Challenge How to get my design team members up to speed on a powerful and emerging design-research process? Further, how to propagate the technique across the company without teaching individual courses? Result A 400+ page book, published by Morgan Kaufmann with 100s of figures and illustrations, including contributions by…
Read moreBusiness Challenge At the beginning of my engagement at Intel, I was focused on designing the UX for an in-house Customer Relationship Management (CRM) system. (Think Salesforce on steroids). After the redesigned system was released, the business shifted directions, choosing to use Salesforce itself. The business’s perceived need for UX…
Read moreBusiness Challenge The on-premise SAP-based Customer Relationship Management (CRM) system needed to account for new sales models. It required an entirely new user experience to support new business processes for commissioned sales teams. The business had a business vision. IT had a technical architecture. No one had created a UX Vision. With over…
Read moreBusiness Challenge My product line (a test and measurement instrument manufacturer) had identified a class of problems which no existing instrument on the market could solve. Curiously, one of its own products could be re-purposed to address the problem. It would mean creating an entirely new class of electronic instrumentation. Because no such instrument existed,…
Read moreBusiness Challenge How to enter a mature market (serial protocol analysis) owned by an entrenched competitor? The competitor’s UX, considered industry-standard, was not capable of handling the latest emerging hi-speed serial protocol (PCIE3) Our system was the most accurate and least invasive of any on the planet, but…
Read moreBusiness Challenge In 2004, when I was hired by Tektronix to be the UX Architect for the Logic Analyzer Product Line, I laid out my charter to the General Manager: Craft a new UX for a legacy instrument to make it competitive Change the way software is developed by ensuring…
Read moreBusiness Challenge What police, fire-fighters and EMTs do in their everyday job, the rest of us consider a crisis. What happens when these professionals face a once-in-a-lifetime catastrophe? Without exercising their emergency plans, they would freak out like the rest of us. But building exercises to test emergency plans is…
Read moreBusiness Challenge In early 1985, Herman Miller introduced Ethospace, a radical departure from prior cubicle systems. Stand-alone furniture for a typical private office requires about 10 line items on an order. Typical cubicle systems require 30+ separate line items for that same office. With Ethospace, the order ballooned to 100…
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