by Leo Frishberg. In this and several other posts, we address a corollary to Lewis Carroll’s famous riddle. In our case: “Why isn’t Presumptive Design like ?” In this post we tackle the comparison between Presumptive Design and Rapid Prototyping. See these posts for other comparisons. PrD is…
Part 1: Why is a Raven Like a Writing Desk? PrD and Concept Testing
by Leo Frishberg. As you may recognize, this entry’s title is a reference to Lewis Carroll’s Mad Tea Party scene in which the Hatter poses the riddle to Alice and then ultimately refuses to answer it. By Carroll’s own admission, he never intended to provide an answer, but that didn’t stop…
Clark College Lecture on UX Design
At the request of Bob Hughes, a long-time professional associate, staunch CHIFOO supporter, jazz enthusiast and professor at Clark College, I entertained the class of 15 UX Design students for about 2 hours. The class syllabus is a wide-ranging survey course on UX methods, ranging from Norman’s framework, through LATCH, incorporating…
A Tale of Two Errors – Part 2
by Leo Frishberg. In the first part of this topic, we outlined the notion of the pessimistic viewpoint about error, namely that if you are trying to predict the future you want to eliminate as much error as possible in the data you rely on. We referenced Roger Martin’s The…
A Tale of Two Errors – Part 1
by Leo Frishberg. When Jim walked into the meeting he knew it was going to be a tough 60 minutes. The product definition team was seated around the table waiting to hear the latest results. What Jim had to tell them wasn’t going to be an easy pill to swallow:…
The Real Problem Is the Problem – Part 2
by Leo Frishberg. In Part 1 of this discussion, we suggest one of the greatest challenges we face when proposing something new is to truly explore the problem space that is linked to our intention. Recall we suggested that for many organizations, stating the intention is akin to defining the…
The Real Problem Is the Problem – Part 1
by Leo Frishberg. The challenge for most of us, most of the time, is to create outcomes that matter to the people that matter in our lives. Whether that is a professional focus, such as creating “the next big thing,” or a personal endeavor, such as making a holiday event…
Presumptive Design: Design Provocations for Innovation
By Leo and Charles for UX Matters, Sept 21, 2015 This is a sample chapter from the book. Chapter 1: Introducing Presumptive Design “The future does not just happen. Except for natural events like earthquakes, it comes about through the efforts of people.”—Jacque Fresco Overview PrD is a design research…
PSU Lecture on Design Thinking
I serendipitously met Corrina Meheil, (one of the PSU lecturers responsible for the PSU Sophomore Inquiry Section: Design Thinking, Innovation and Entrepreneurship) while having lunch near PSU. Corrina couldn’t help but overhear my conversation with an associate about Presumptive Design. She suggested I teach a class on the topic, and naturally I couldn’t refuse…
Presumptive Design Completes Agile
by Charles Lambdin. In our previous post about Presumptive Design’s relationship to agile, we positioned Presumptive Design as a fast and efficient way to incorporate UX strategy work into an agile process. Let’s say some more about this. Agile, which focuses on executing, assumes you already know what you’re building. But…