Presumptive Design: Design Provocations for Innovation

By Leo and Charles for UX Matters, Sept 21, 2015

This is a sample chapter from the book.

Chapter 1: Introducing Presumptive Design

“The future does not just happen. Except for natural events like earthquakes, it comes about through the efforts of people.”—Jacque Fresco


PrD is a design research technique. Organizations, large and small, use PrD to quickly identify their target audiences’ needs and goals. It is fast. It is cheap. And it is definitely good enough. If you are looking for ways to rapidly and inexpensively reduce risk to your project, PrD is the best technique we’ve found in our 30 years of experience. – Read more at UXMatters.